Company description
We offer a great range of business news which mainly focuses on business to business (B2B) news.
b2b2Also known as E-biz, business-to-business (B2B) is the exchange of services, information, or products between businesses, instead of between consumers and businesses. Unlike many business-to-consumer marketing efforts, business-to-business initiatives must take into consideration that several executives are likely to weigh in on a single-purchase decision, thus campaigns ought to address multiple audiences in that same enterprise. In addition, B2B marketing should cater for (generally) longer transaction periods.
