Company description
Brandspeak is a full service market research agency providing qualitative and quantitative research services to a brand range of B2B and B2C clients in the UK and globally.
We undertake a very diverse range of research and strategy projects that broadly fall in to one of these five categories:
- Mapping your market place (e.g. market segmentation, competitor analysis and identifying gaps in the market )
- Brand strategy development (e.g. mission, positioning, proposition, values, personality, essence)
- New product development (e.g. features, benefits, USPs, packaging, naming, experience)
- Communications assessment and optimisation (e.g. understanding, relevance, differentiation, impact)
- Customer / user experience optimisation (multi-stage, multi channel)
We have an impressive range of tools and techniques to help uncover the insights and strategies capable of conferring real, competitive advantage.
These include:
The latest qual, quant and hybrid market research methodologies, enabling us to get closer to people’s needs, motivations, behaviours and thoughts than ever before
A powerful suite of ethnographic research tools that enable us to understand the thoughts and behaviours of people in real time
Our market-leading online platform for conducting ongoing dialogues with individuals and communities
Our mixed methodology approach for new concept generation, which combines client and consumer workshopping with state-of-the-art stimulus generation.
