Brandspeak is a full service market research agency providing qualitative and quantitative research services to a brand range of B2B and B2C clients in the UK and globally.
We undertake a very diverse range of research and strategy projects that broadly fall in to one of these five categories:
- Mapping your market place (e.g. market segmentation, competitor analysis and identifying gaps in the market )
- Brand strategy development (e.g. mission, positioning, proposition, values, personality, essence)
- New product development (e.g. features, benefits, USPs, packaging, naming, experience)
- Communications assessment and optimisation (e.g. understanding, relevance, differentiation, impact)
- Customer / user experience optimisation (multi-stage, multi channel)
We have an impressive range of tools and techniques to help uncover the insights and strategies capable of conferring real, competitive advantage.
The latest qual, quant and hybrid market research methodologies, enabling us to get closer to people’s needs, motivations, behaviours and thoughts than ever before
A powerful suite of ethnographic research tools that enable us to understand the thoughts and behaviours of people in real time
Our market-leading online platform for conducting ongoing dialogues with individuals and communities
Our mixed methodology approach for new concept generation, which combines client and consumer workshopping with state-of-the-art stimulus generation.