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Bulk SMS provider : The point here however is that an SMS campaign that is giving something back to a client is always going to have a much higher come again than a campaign offering information only. Experience has also shown that the cost involved in offering something is cheaper than not offering anything at all when comparing average sales value and quantity of purchases made. Sometimes you need to give something back to the client in order to make more from the client. Think along the lines of that client talking to another human being who speaks to another etc. Thats just one of the many benefits of giving something back to the client.
Add a unique code to each SMS and state that the person must give the code to convert the 10%, gift etc. Now you know where I am going with this, but you are already saying that people wont come to the store and current the numeral. I agree and disagree with this statement, the reality of adding a, say 5 digit code to the end of an SMS means that the client now needs to do an action and this can be seen as off-putting, remember though that the objective is to measure exactly how many people come back as a effect of the SMS, interested clients that receive the SMS will come to your store and show the code if they are really interested in what you are giving back. You will also get those customers that come to the store and say they received an SMS, a good system will allow you to take that clients cell number and check if they got the sms and hence get the code sent to them.
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