Hi, I’m Dan Storey and I am the author of Next Level Persuasion – How to sell anything to anyone and have them thank you for it! and I have been training individuals and businesses in the practical application of neuro-linguistic programming for over 10 years.
Having spent years trying to figure out how to influence and persuade people to make the decisions I want them to make, I started to really look into the science behind decision making. Initially I wanted to understand why people make the decisions they do in order to figure out how to train more effective sales people. However, the more I studied this topic, the more I saw how many different areas of life these techniques could be applied.
This site is dedicated to people who realise that the results they get in life come from the decisions that they make. Making better decisions, or at least not making any more bad decisions, is a combination of psychology, mathematics and a general understanding of human behaviour. This is what we will explore, and what I continue to study every single day.
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