MyLocal helps local businesses build the correct foundations for their online presence and uses local search optimisation techniques to help clients businesses' to be found in local online searches. We call this foundational work because without it any efforts at organic SEO are unlikely to be effective.
Closely allied to this is online reputation management and marketing which also requires the same foundational basis to be effective. We help with client identity capture, such as from the use of free WiFi, and feed this into capturing client feedback and email marketing systems.
Our approach is different and complementary to traditional digital agencies.