Many businesses think ‘the premium’ is all that matters, but on the morning after the fire, nothing matters less – it’s supremely irrelevant.
43% of all businesses suffering a disaster never recover* – that’s almost half.
Under the crust of statistics, in my experience, are the stories of businesses killed off, not by the fire – but by their own insurance company.
In 30 Years, I’ve seen some real disasters up close. Lives and livelihoods ruined, all so easily avoidable – the future, lost, for an insignificant ‘saving’, or simply not understanding that the detail of insurance is really, really important.
There is no such thing as ‘cheap insurance’. You get what you pay for. The cheaper it is, the more restrictive and conditional the cover becomes there is, literally less money to pay claims.
You have a burnt out business: they have a cheque book
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